In the whole led display industry, giant invisible building led display is a breakthrough application design, and it is a comprehensive result by using multiple disciplines from led display technology, digital media technology, architecture, mechanical transmission and automation. As a new solution in building outline advertising field, giant invisible building led display effectively solves five major difficult problems which have long puzzled conventional building outline advertising field --- breaking formal aesthetic, impacting natural lighting, interfering interior view, exceeding load-bearing value and hampering fire safety.
Giant invisible building led display mainly used retractable LED display technology, and was a comprehensive result by using multiple disciplines from led display technology, digital media technology, architecture, mechanical transmission and automation. With Gtek featured product, led display can be packed up when not in use. This retractable LED display technology provide a new thought and method for giant building LED display solution.
The mounting of giant invisible building led display is almost unlimited by installation condition of building itself. In addition, it can be integrated with building perfectly to avoid destroying the original shape and color of the exterior wall just like a “Smart Coat”. Although there is a huge size, giant invisible building led display won’t be abrupt at all. Its brilliant display effect not only makes the whole building looks more dazzling, but also realizes the combination of lighting and scenery.
Giant invisible building led display adopted Gtek’s H series Bri-Curtain. Led Curtain displays are initiated by Gtek and well known for high transparency and breezy & light-through. Compared with the conventional cabinet-based LED display, its energy-saving rate can reach up to 60% and weight is 65% lighter, especially, the maximum transparency rate is 60% (the retractable “invisible” LED Screen in Chongqing Sheraton Hotel even reach 90%). Meanwhile, it is also more obviously superior to the similar products in energy-saving, light quality and transparency. Furthermore, H series Bri-curtain can be customized according to specific cases, and can meet varied creative display requirements to fully show architectural design beauty.
In this project, the whole LED screen was installed on the curtain wall of the riverside building. The width of this screen is 24.8m, the height is 104m and the total size is up to 2579.2㎡. This solution adopts several patent technologies including retractable Bri-curtain technology. With the advantages of high transparency, low weight, low power consumption and excellent heat dissipation performance, it also can be retractable and thus minimizes the impact of LED display on the architectural appearance and residents’ lives, which fully satisfies owners and tenants’ needs of lighting and viewing. Its creative solution design and brilliant display effect was covered by CCTV, CQTV, Chongqing Business Newspaper and major network news media, and was awarded the Outstanding Award of China LED Application Project in 2010 in The Annual Selection of China LED Industry (2010).